Reviewers swear this pillow offers superb support, saying it is “the best for relieving neck pain” and that it “eliminates” the morning stiffness. One user even says it “helped keep things in line,” even after spine surgery.

What makes this pillow so special isn’t its softness so much as its custom support. Rather than using cotton or down fill, these Coop pillows use fluffy memory foam fill that you can remove or add to, depending on the support you desire. If you’re a side sleeper, for example, Coop recommends adding memory foam fill to make your pillow fluffier. If you’re a back sleeper, you can remove it. Stomach sleepers should use the least amount of fill they comfortably can.

“The adjustable fill system is absolutely brilliant,” says one reviewer, “allowing precise customization of pillow height and firmness by adding or removing cross-cut memory foam fill to achieve perfect support for individual sleep positions and comfort preferences. The ability to fine-tune the pillow eliminates the guesswork and compromise that plague standard pillow purchases.”

Between uses, you can toss the pillow in the dryer for only 5 minutes to fluff it up again and keep it as good as new.

“The Coop Home Goods Original Adjustable Pillow has completely revolutionized my sleep quality and finally provided the perfect balance of support and comfort that I’ve been searching for through years of pillow disappointments! As someone who struggles with neck pain and constantly flips pillows trying to find the right height and firmness, this customizable design delivers exactly the personalized sleep solution needed for consistently restful nights.