NeeDoh and squishy dumplings are everywhere this Easter — if you can find them

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Bright, squishy toys like NeeDoh are fueling a viral craze — and proving hard to find in stores. Photo: Courtesy of Ashley Pomerantz Blumstein

Easter baskets are getting a squishy upgrade this year, as parents hunt for toys like NeeDoh and glittery "dumplings" — among this season's hottest items.

Why it matters: The surge shows how viral, low-cost toys can quickly turn into must-have items — driving sellouts and resale markups.