Move over, Labubu. The hunt is officially on for the latest viral sensation: NeeDoh. The squishy sensory toy is the hottest shopping trend right now, with consumers racing to find it in stores as almost every online retailer is sold out.
The hype has sparked some lively online discourse, raising the question:
While collectors and TikTok fans swear it’s a must‑have, some parents and shoppers are still skeptical. To get some real‑world perspective, we turned to USA TODAY Shopping’s resident parenting expert, Trisha Easto. As a mom to a five‑year‑old, she knows exactly what happens when a viral toy meets everyday playtime—and in her house, the excitement didn’t last long. Her son quickly moved on from the "must-have" toy, choosing familiar favorites over the buzzy new squishy toy.
If you can't find NeeDoh toys anywhere, don't worry. There are plenty of other squishy, satisfying sensory and fidget toys on the market that can hold the attention of kids and adults alike. Skip the viral hunt for NeeDoh and check out the best squishy toy alternatives you can actually buy online right now.
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