Alessandro La Rosa. Image: CreationDose
CreationDose’s Alessandro La Rosa discusses AI and the creator economy, and why a balance between automation and humanity is needed to preserve authenticity.
The rise of social media and influencers into the mainstream – and the subsequent monetisation that eventually emerged out of the field – has made the ‘creator economy’ an extremely buoyant market in the last decade.
In fact, a Goldman Sachs report from 2023 predicted that the creator economy could be worth as much as $480bn by 2027.
As the creator economy continues to grow, one company is working on using artificial intelligence (AI) to help content creators and brands manage collaboration strategies and campaigns.
