BMW wants to stay relevant, and an electric 1 Series may do the trick. The 1 Series will return as an affordable EV to attract young buyers.
When will BMW launch the 1 Series EV?
It’s no secret by now that traditional luxury brands, including BMW, have struggled to keep up with lower-cost Chinese EV brands.
BYD is now the best-selling EV brand in the UK and plans to launch several new vehicles in Europe this year, including under its luxury sub-brand Denza.
BMW has an idea to fight back. The German luxury brand is planning to launch the next-generation 1 Series in 2028, which it’s betting will help level the playing field.
