Why it is hard to monetise football’s atmosphere
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FIFA’s plan to tap private investors is causing outrage
FIFA could emulate other sports by tweaking rules to generate more excitement
Football can’t rely on a revolt every time its governing body goes too far, argues Lorin Parys, the head of a European league
So has FIFA, the outfit that administers it
The World Cup is wonderful. It could be even better
The World Cup is a festival for corporate has-beens
