It’s not even a feature. It’s just technology.
Steven Levy, writing for Wired last month after Apple’s CEO transition was announced, under the provocative headline “Apple’s Next CEO Needs to Launch a Killer AI Product” (News+ link to get around Wired’s miserly paywall):
Much more recently, I quizzed Ternus and global marketing
head Greg Joswiak about Apple’s future, specifically its plans to
get ahead of the AI transformation. Ternus acknowledged that AI is
“an immense kind of inflection point,” but couched it as one of
Tim Cook was a great CEO, but he didn’t crack AI. It’s job number 1 for John Ternus.
Link to: https://daringfireball.net/2026/05/ai_is_technology_not_a_product
Tim Cook had a highly successful tenure as Apple's CEO, but he leaves his successor with a big gap to fill when it comes to the…
John Ternus, the tech giant’s freshly appointed CEO, has been a central figure inside the company, leading multiple product…
John Ternus, a 25-year Apple veteran who started out designing external displays, arrives in the top job with decades of…
The company's apparent absence from the AI race may be its most disciplined strategic decision in years.
