Recently, I tripped over a headline for an article I wrote for Six Colors in 2015: “How I stopped using RSS and didn’t even notice.”

I could hardly remember writing it. But write it I did, at a time when we were deep in a news-aggregation desert. It seemed like RSS had experienced a conceptual death, through neglect and intent. Google first hijacked usage by creating Google Reader during RSS’s heyday in 2005, which sank the market for paid RSS apps and led to near hegemony for Google.

Then, typical of fickle Google, the company killed off Google Reader in 2013. Because Google Reader was web-based, its loss revealed a barren marketplace. Small developers tried to fill the gap, but the pattern of usage for many people had ended.

Couple that with the emergence, by that time, of the expectation of very low prices for single-purpose apps, and little chance yet of convincing people to pay for a recurring subscription. RSS readers persisted, but it seemed like their time had come and gone.

But I was too pessimistic! Today, I’m back to daily—or multiple-times-per-day—use of a newsreader, the same one that got me addicted back in the early 2000s. Hurray, I’m an RSS news junkie again!?