This is the first post on this blog, and it exists because of a failure. So let me start there instead of with a mission statement.
For sixteen months I ran a content machine on a side project called Startups Españolas. It published on its own, twice a day, no human in the loop. By the time I looked hard at the numbers it had put out around 2,300 articles. I was quietly proud of the pipeline. It was a real piece of software: a Laravel backend, prompts stored in the database, several LLM providers wired in with fallback, automatic publishing straight to the live site. It felt like leverage.
Then I pulled the Search Console data for the full run and sat with it for a while.
The numbers
Here is the monthly click trend, straight from the GSC API, nothing rounded in my favor:
