This year’s college graduates are facing one of the most competitive job markets in years. AI is upending every industry, and some leaders have even predicted that AI could replace 50% of entry-level jobs. In the last year, entry-level hiring has dropped 6% as companies pull back and automate tasks traditionally associated with early-career roles.
Salesforce is taking a different approach, investing in AI-native graduates as a competitive edge. Its new Builder program is actively recruiting 1,000 graduates and interns to build the future of Agentforce. The Builder program is driven by Futureforce, Salesforce’s global university recruitment program, and will fast-track AI-native talent into hands-on, high-impact positions across engineering, product, sales, and more.
Today’s graduates don’t have to adapt to AI — they’re already building it. They know how to collaborate with AI and AI agents, redesign how work gets done, and bring their teams along with them. AI natives are four times more likely to use AI daily, enabling them to deliver three times faster than legacy managers, and their AI skills have been shown to drive a 40% increase in quality of work.
What they’re saying
“The AI-native generation entering the workforce today isn’t threatened by AI. They’re the ones building it. Businesses can’t afford to wait for their workforce to catch up to AI. That’s why we’re betting on Builders now — to redesign how we work and redefine our business from the inside out.” — Nathalie Scardino, Chief People Officer, Salesforce
