Etihad Airways, the national airline of the United Arab Emirates and the official front-of-jersey sponsor of Chennai Super Kings (CSK), is bringing the excitement of cricket to the streets of Chennai through a series of fan-focused activations celebrating the city’s unmatched passion for the game.
Taking place across key locations in Chennai from 16 to 18 May, the activations are designed to bring the energy of match weekend beyond the stadium and directly to fans through immersive experiences, giveaways and rewards linked to Etihad Guest, Etihad Airways’ loyalty programme.
As part of the celebrations, Etihad Airways will launch two key city-wide experiences - ‘The Golden Rickshaws’ and ‘Wickets of the World’ - that showcase and celebrate the airline’s growing global network.
‘The Golden Rickshaws’ will see a fleet of specially branded auto-rickshaws in the CSK blue and yellow and Etihad’s iconic gold colours, offering fans complimentary rides across Chennai. Fans can unlock free rides by signing up for Etihad Guest through a QR code. On match day, the rickshaws will exclusively transport fans to and from the stadium, with passengers also receiving exclusive merchandise and giveaways, the airline said.
