Posted May 15, 2026 at 10:17 PM UTCJTwitterJay PetersIt’s XBOX now, apparently.Earlier this week, Xbox boss Asha Sharma posted a poll asking “Xbox or XBOX?” A few minutes ago, she tweeted a picture of the Xbox profile on X with all-caps branding. I don’t like it.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Jay PetersLoading commentsGetting the conversation ready...Most PopularMost PopularMicrosoft starts canceling Claude Code licensesLeaked images reveal Xbox Elite 3 controller with mysterious new buttonsLeaked images show Microsoft’s new Xbox Cloud Gaming controllerUse this map to find the data centers in your backyardClosing timeThe Verge DailyA free daily digest of the news that matters most.Email (required)By submitting your email, you agree to our Terms and Privacy Notice. This site is protected by reCAPTCHA and the Google Privacy Policyand Terms of Serviceapply.