Posted May 14, 2026 at 1:00 PM GMT+2DQuoteA secret third thing.New Xbox boss Asha Sharma is asking fans whether it should be Xbox or XBOX, when the real answer is right there, if only she could see it.Chris K.:Give it the gamertag treatment: xXxBOxXxGet the day’s best comment and more in my free newsletter, The Verge Daily.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Dominic PrestonLoading commentsGetting the conversation ready...The Verge DailyA free daily digest of the news that matters most.Email (required)