The GPU shortage driven by AI demand from the major technology companies has pushed semiconductor prices up across the board, which has translated into higher prices on laptops, desktops, and computing hardware throughout 2025 and into 2026. Against that backdrop, Amazon is selling the MacBook Neo 256GB at $589, which is $10 below Apple’s official price and, proportionally, one of the most affordable entry points into a current-generation (Apple) laptop the market has seen in years.
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A18 Pro, Apple Intelligence, and 16 hours of battery at the most accessible MacBook price available
The MacBook Neo is Apple’s answer to the question of what a capable, affordable Mac looks like in 2026. The A18 Pro chip delivers the performance and AI capabilities of Apple’s best mobile silicon in a laptop that starts below $600, with Apple Intelligence running on-device for writing assistance, summarization, and photo editing tools without sending data to a server. The 13-inch Liquid Retina display hits 2408-by-1506 resolution at up to 500 nits of brightness with support for a billion colors, which is sharper and brighter than most Windows laptops at twice the price. Battery life runs up to 16 hours, covering two full work days of moderate use before needing a charge.
