ByConor Murray,
Forbes Staff.
A range of tech products—like the Nintendo Switch 2 to Samsung Galaxy phones—suddenly cost a lot more money, and the booming AI industry is largely to blame, as the surge in demand for memory chips for AI data centers has put a serious strain on the supply left for consumer products.
Nintendo is the latest gaming company to hike the price of its flagship console, warning frustrated consumers the price of the Switch 2 will rise $50 in the United States in September, which comes just weeks after major competitor Sony hiked the cost of its PlayStation consoles.
Nintendo’s price hike announcement vaguely cited “market conditions,” but in an earnings release on Friday, the Japanese gaming company forecast a decline in profit for fiscal year 2027, citing “higher prices for components such as memory” among other factors.
