Generic Emails Don't Work — Here's How to Personalize Them

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Key Takeaways

Email personalization is now expected by consumers, with over 50% willing to share personal information with brands to receive more personalized communications.

Personalized emails generate 82% higher open rates and 52% more sales than generic, one-size-fits-all messages.

If you treat personalization as a subject line tactic, instead of aligning content, timing and frequency with real customer behavior, you’re missing out.