PremiumTom RaynelMultimedia Business Reporter·NZ Herald·15 May, 2026 12:25 AM3 mins to read‌Noel Leeming's new concept store will feature expert demonstrations, gaming events, product launches, and try-before-you-buy zones.Noel Leeming is set to return to Auckland’s Queen St after four years away with the opening of its first-ever concept store later this year, featuring interactive, immersive and in-person experiences.

The site at 192 Queen St was formerly home to apparel retailer Hallenstein Brothers, but has been waiting for