PremiumOpinionOpinion byPhil ThomsonNZ Herald·3 Aug, 2026 04:16 AM5 mins to readPhil Thomson is the co-founder and CEO of Auror, a retail crime intelligence platform which was founded in New Zealand and operates in offices across New Zealand, Australia, North America, and the United Kingdom.Auckland Mayor Wayne Brown's "100 Days of Startups" campaign highlights the entrepreneurs and companies helping drive one of New Zealand's fastest-growing export sectors. Photo / Michael CraigRight now it seems fashionable to be pessimistic about New Zealand’s economy, but I think it’s time to cut through this gloomy commentary and get behind the country’s economic overachievers hiding in plain sight.

This month, Auckland Mayor Wayne Brown kicked off his 100 Days of Startups campaign, pledging to