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The flood of AI-generated writing unleashed by ChatGPT appears to have leveled off — a sign that AI content hasn't overtaken the web after all.
The big picture: The share of online news articles, blog posts and listicles that are primarily AI-generated has held near 50% for more than a year, according to a new analysis from digital marketing agency Graphite.
Why it matters: Researchers who've studied the spread of AI-written articles warn that once models start training on that content, the internet could become a massive feedback loop of low-quality, machine-generated content.
