Enter your email to receive alerts for this author.
Sign in or create an account to better manage your email preferences.
Are you sure you want to unsubscribe from email alerts for Nitish Pahwa?
There’s a pernicious form of viral video that’s reshaping our collective reality, and it’s not even related to artificial intelligence. These videos are very real—albeit subtly engineered to generate entire trends.
Over the past year, the cultural saturation of unorthodox figures like “looksmaxxer” Clavicular, alt-rocker Cameron Winter, stunt comedian Druski, and white nationalist Nick Fuentes has brought wider attention to the practice employed by their paid teams (and, to a lesser but still potent extent, their volunteer stans) to successfully maximize their reach: clipping, which refers to the act itself and the name of a pioneering company in the space.
