Executives said the priority for now is to build richer experiences around its characters, not to chase profit.
Written by Cheng Zi
Published on
5 May 2026
12 mins read
After announcing plans for a Labubu movie, Pop Mart has more news about its theme park.
The Chinese toy company is seeking to build long-term global franchises around its characters and reduce reliance on its breakout…
Pop Mart is learning from Disney’s ability to operate IP over the long term and aims to capitalise on Labubu’s popularity, an…
Wang Ning tells CCTV that overseas sales are likely to surpass those in China this year, with strong growth in North America.
CEO Wang Ning says even he’s been unable to accurately predict earnings growth amid a global collecting frenzy for Labubu dolls.
Collectible toy giant Pop Mart has deepened its partnership-driven growth strategy through a new Twinkle Twinkle collaboration…
Analysts warn of rising sales pressure as China demand tapers off, even as Pop Mart bets on new launches and overseas growth.
