Global technology leader InMobi has announced the acquisition of MobileAction, a top-tier AI platform designed to help app developers find more users on Apple’s iOS ecosystem.
While the companies did not disclose the financial details of the deal, the move marks a major step forward for InMobi’s advertising and commerce ambitions.Founded in 2013, San Francisco-based MobileAction has become a trusted name in the world of App Store Optimization (ASO) and Apple Search Ads.
The platform is used by some of the world’s biggest brands, including Google, Meta, DoorDash, and Square, to make their apps easier to find and download.The platform’s power comes from its massive database, which includes:This acquisition is highly strategic for InMobi.
By bringing MobileAction into its fold, InMobi can now offer brands a "full-stack" advantage.
This combines InMobi’s consumer platform, Glance, with MobileAction’s specialized AI tools to help marketers grow their reach with both scale and precision."As the advertising ecosystem shifts toward AI-led intelligence, marketers need partners who can deliver both scale and precision," said Rohit Dosi, Vice President and General Manager at InMobi.
