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has acquired video editing company called MotionVFX, which offers plugins, templates and visual effects tools that work with Apple’s Final Cut Pro.
“We are extremely excited to share that MotionVFX is joining the Apple team to continue to empower creators and editors to do their best work,” the startup said on its website Monday. “From the very beginning, we’ve been all about quality, ease of use, and great design. These are also the values that we admire most in Apple’s products, and we’re thrilled to be able to embrace them together.”
Apple declined to comment or disclose deal terms.
Founded in 2009, MotionVFX offers packages starting at $29 a month for editing inside Final Cut Pro. The acquisition will allow Apple to integrate MotionVFX’s capabilities directly rather than relying on third-party extensions.
