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The Bazaar onboard Celebrity Xcel is a space that changes daily to immerse cruise passengers in the destinations they visit longer than their stay in port. Photo: Courtesy of Celebrity Cruises

Celebrity Xcel is Royal Caribbean Group's latest bid to reinvent cruising as an experience — one that blurs the line between ship and shore.

Why it matters: Major cruise brands are in an arms race of new ships and destination experiences, pushing past traditional itineraries toward curated, immersive travel.