Americans are feeling squeezed by rising travel costs — but cruises are attracting younger and value-conscious travelers.
Add Axios as your preferred source to
see more of our stories on Google.
Illustration: Tiffany Herring/Axios
Americans across income levels are flocking to cruise vacations despite economic anxiety and broader travel headwinds.
Why it matters: Cruises are one of the travel industry's most resilient sectors — drawing younger travelers and value-conscious consumers even as other parts of the vacation economy show signs of strain.
Passengers are getting younger and the cruise industry is changing fast. New ships, shorter itineraries and flexible pricing…
Even as the industry navigates choppy seas, cruise companies are looking for their next avenues for growth.
Bookings from younger passengers have allowed operators to defy the gloom in the rest of the travel sector
Americans may be burdened by inflation, but they're still willing to buy cars, especially used ones.
The cruise giant is rolling out new credit cards as it builds a broader loyalty strategy to keep travelers spending between trips.
Americans might find what they're looking for by simply traveling north.
