ByEitan Cohen,

Forbes Councils Member.

Eitan Cohen is CEO of TechSee, a Visual AI company transforming customer service for ISPs, Smart Home, CE and Home Security brands.

​For too long, the world has relegated physical AI to the realm of robots and drones. While important, these applications are far narrower than the expansive scope of this technology and its potential to positively impact customer service.

Gartner named physical AI one of its top strategic technology trends for 2026. When you read their definition, "[AI that] brings intelligence into the real world by powering machines and devices that sense, decide, and act," most people picture robots, autonomous cars or drones. These are compelling images, but for those of us in customer service, they are also a distraction.