The Dyson Find+Follow Purifier Cool uses on-device AI to track and target people even as they move around.

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Dyson has announced a new air purifying bladeless fan that’s its first to incorporate an AI-powered camera for tracking the location of people in a room. Dyson already uses a mix of cameras and AI in its robovacs, but since the new Find+Follow Purifier Cool is stationary and not at risk of running into abandoned socks, here it’s used to direct fresh air towards you and to conserve power by automatically turning the fan off when a room is empty.

The Dyson Find+Follow Purifier Cool is now available from its online and retail stores for $894.99 and is capable of capturing and trapping 99.97 percent of ultrafine particles as small as 0.3 microns, including particles causing unpleasant odors, allergens, and viruses.

It can connect to Wi-Fi allowing it to be remotely adjusted from Dyson’s mobile app, but images captured through its periscope-like camera are only processed by its AI vision system locally, ensuring privacy. It also doesn’t recognize individual persons. The AI is only used to detect presence, and images from the camera are deleted after being analyzed in real time. The use of a camera feels a little like overkill for just presence detection given simpler sensors can potentially accomplish the same thing, but Dyson is known for throwing a lot of engineering at a problem.