Nada Malki: ‘Art was always where I felt most connected to myself’ 

JEDDAH: Saudi entrepreneur Nada Malki is giving consumers the option to experience classic art in a whole new way.

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With her brand Atheera, a concept born from a lifelong connection to literature and art, Malki is transforming classic paintings into handcrafted wooden clutches that carry art beyond gallery walls and into everyday life.

Saudi entrepreneur Nada Malki is giving consumers the option to experience classic art in a whole new way. (Supplied)

“Building Atheera was never something planned in a traditional business sense,” Malki tells Arab News. “In many ways, it was a return to something I had quietly carried for years. My previous corporate communications role taught structure, branding, discipline, and how to communicate meaning clearly, but art was always where I felt most connected to myself.”