LEVITTOWN, PA. — If you spend time at baby showers, bachelorette parties or in line for a women’s bathroom at any given bar, you might be hearing it more often these days: “It’s from Nuuly!” (Common variations include “Oh, this? Nuuly!,” “You gotta get on Nuuly” and “Girl, as usual: Nuuly!”)
How Nuuly persuaded American women to share a closet
Nuuly, a $98-a-month fashion subscription service, has come to dominate sorority houses and everywhere else, tapping a desire to wear more clothes while owning less.
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