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Cold Call / Episode 282
Microsoft’s Path to Adopting and Scaling AI Across its Sales Organization
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A case study on why the standard deployment playbook didn’t work when the tech giant rolled out CoPilot to a key department—and how they adjusted course.
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Share Podcast
Cold Call / Episode 282
Microsoft’s Path to Adopting and Scaling AI Across its Sales Organization
Play

At Microsoft's annual Ignite conference this week, IT buyers explained why Microsoft isn't seeing runaway success with its…

Microsoft and Dell are helping enterprises navigate the AI culture shift with Copilot+ PCs to accelerate secure, productive AI…

Analysts have said adoption of the $30-per-month Microsoft 365 Copilot is in the early stage.

At an internal FY27 kickoff, Microsoft executives told sales staff to compare Copilot favourably against Claude and OpenAI on…

Microsoft is training sales teams to promote its proprietary MAI models over OpenAI, Anthropic, and Google, replacing third-party…

An early alliance with OpenAI hasn't been enough to keep the software giant in first place. Here's how Satya Nadella and his team…