Price alone is likely to make the iPhone Fold (or iPhone Ultra) a somewhat niche product in Apple’s lineup, but a new survey suggests there could be more interest than one might expect.

While the majority of US smartphone owners unsurprisingly care most about two vital but uninteresting things, interest in new form factors like foldables was surprisingly high …

It’s often been fascinating to me how the same survey results can be interpreted in different ways. A CNET survey representative of US adults has been headlined as a lack of interest in folding phones.

A recent CNET survey says smartphone users aren’t sufficiently impressed by new features and concepts to consider upgrading their phones. Only 12% are motivated by AI integrations and 13% by new phone designs.

The figure for iPhone owners is actually slightly higher at 14%.