Posted May 13, 2026 at 12:04 AM GMT+2JExternal LinkPolling firm Gallup is starting to look into “the potential of simulated responses.”It’s partnering with an AI company called Simile and is “independently validating” the company’s method. “Our goal is to learn whether AI systems and emerging methods can help deepen, not replace, our understanding of how humans think and behave,” according to Gallup. Gallup also notes that its goal isn’t to use the methodology to substitute “for work that requires the rigor of probability-based sampling.”Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Jay Peters
Polling firm Gallup is starting to look into “the potential of simulated responses.”
It’s partnering with an AI company called Simile and is “independently validating” the company’s method. “Our goal is to learn whether AI systems and emerging methods can help deepen, not replace, our understanding of how humans think and behave,” according to Gallup. Gallup also notes that its goal isn’t to use the methodology to substitute “for work that requires the rigor of probability-based sampling.” [Link: Gallup Begins Research on Simulated Responses | https://news.gallup.com/opinion/methodology/709373/gallup-begins-research-synthetic-responses.aspx | Gallup.com]
106 words~1 min read
