LONDON: Netflix has invested ‌over $135 billion in films and television series over the past decade, the company said on ​Tuesday, underscoring the dominance of the streaming giant and the growth of on-demand entertainment.

During the same period, Netflix contributed more than $325 billion to the global economy including the Arab world, and created over 425,000 jobs on productions, it said.

The Los Gatos, California-based company ‌is one ‌of the world’s largest ​video ‌streaming ⁠platforms, ​with over ⁠325 million paid members as of the end of 2025, having pioneered at-home video entertainment and producing original intellectual properties that have dominated popular culture.

“Today we’re launching the Netflix Effect — a comprehensive look at the ⁠economic, cultural and social impact ‌of our films and ‌series, and how it ​ripples out across ‌economies, industries and everyday life, day after ‌day, week after week,” said Netflix co-CEO, Ted Sarandos.

The company has licensed films and series from more than 3,000 companies including public broadcasters, ‌it said.