A few weeks ago, a colleague of mine received a text from our editor, or so they thought. It turned out to be completely fake. Scams like this, apparently, are becoming the new normal.
That’s the bet behind Frame Security, a New York and Tel Aviv-based cybersecurity startup. The company launched publicly Monday with $50 million in funding, led by Index Ventures, Team8, and Picture Capital, Fortune learned exclusively. Wiz CEO Assaf Rappaport and Elad Gil also participated.
Frame is trying to make “security awareness training” sound less like a mandatory HR video, and more like a real cybersecurity category that the company calls “human risk security.” Translation: Employees are still the easiest way into a company, and AI has made tricking them cheaper, faster—and much more convincing.
“The world of poorly written phishing emails is pretty much gone,” CEO Tal Shlomo told Fortune. “Attackers and adversaries now know your company very well and in detail.”
Frame’s platform lets companies create AI-generated simulations and training based on how employees actually work. That can mean, Shlomo said, a voice-cloned call coming from the CEO, a video, or an attack mentioning open positions, or something recently event-related at the company. These simulated attacks are meant to be equally as convincing as the real ones.
