Chinese bubble tea chain with more stores than McDonald’s wants to conquer the world
Mixue has bold plans for international expansion but its successful formula may face hurdles abroad
Mixue has bold plans for international expansion but its successful formula may face hurdles abroad

The coffee chain is coming after Starbucks but its business model is not easily replicated across the Pacific

Company known for its matcha drinks has rapidly expanded

A targeted sale could brew stronger returns for the coffee chain

US chain upgrades stores and offers customers a different approach to revive sales

Consumer businesses under pressure from weaker economic backdrop and intense competition

Fast-food hamburger chain uses promotions and value menu items to boost sales