Burger King President Tom Curtis said customer feedback has been central to the chain’s turnaround.
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Burger King President Tom Curtis said customer phone calls helped the company revamp its signature Whopper and fuel a broader turnaround at the fast-food chain.
“We’ve been listening to our guests a lot lately,” Curtis told Jim Cramer on CNBC’s “Mad Money” on Friday. “I’ve personally taken 1,800 calls from guests, and we got over 70,000 incoming calls.”
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