We don't want to scrimp when it comes to celebrating mom, but we would be remiss if we miss out on a deal or a bargain.
Celebrations of Mother's Day 2026, which is on Sunday, May 10, are expected to cost more this year, so getting a deal can lessen the impact on your budget.
Despite slumping consumer sentiment, spending on Mother’s Day is expected to hit a record $38 billion this year, up 11% from last year, according to the National Retail Federation.
As with past years, most U.S. adults (84%) plan to celebrate Mother’s Day and they expect to spend a record average of $284.25 on gifts, up 9% from last year, according to the survey, conducted for the group by data firm Prosper Insights & Analytics.
"Mother’s Day remains a priority for many Americans, and they plan to lean into the holiday despite current economic uncertainty," NRF Chief Economist and Executive Director of Research Mark Mathews said.
