The supplement industry has seen booming demand over the past few years as consumers increasingly focus on health and wellness.
Along with that, wearable patches have become more mainstream, with brands like The What Supp Co and The Good Patch marketing products that they say deliver the same results as oral vitamins without having to swallow pills.
One company, Barrière, says it’s bringing something new to the table. It currently has an offering of patches that offer consumers help on everything ranging from sleep to energy boosts to immune support.
CEO and co-founder Cleo Davis-Urman told CNBC exclusively that the company is projecting to double its 2025 revenue to reach $10 million in 2026, with a current valuation of $19 million. Davis-Urman also told CNBC that Barrière is also launching into 1,700 Walmart
stores with its two newest offerings, including a motion sickness patch and what the company said is the first-ever lactose intolerance patch on the market.
