A dog with rust-coloured fur lies at the side of a road. He looks peaceful, but as the TikTok video pans from his face to the rest of his body, severe injuries to his hind legs appear.
The dog is not resting. He is panting, presumably in pain.
Text on the 15-second clip tells viewers that this dog "got into an accident" and asks them "to save his life" by donating through an online link.
In the three weeks after the video was first posted on 8 January last year, this dog was featured in hundreds of other fundraising campaigns, by at least a dozen accounts.
A social media user from the UK named the dog Russet, which reflected the colour of his coat. Thousands of dollars were raised for his treatment. But he never got better.
