Dig deep! Reform frontbench promotes JCBs after £200,000 donation from firm

Nigel Farage, Lee Anderson and Robert Jenrick, among others, have sung the praises of the JCB PotHole Pro

Reform UK’s leading figures have repeatedly promoted a new pothole-fixing machine by the construction company JCB, while the party received £200,000 from the British digger maker, the Guardian can reveal.

Several Reform politicians including Nigel Farage, Lee Anderson, Robert Jenrick, Zia Yusuf and Richard Tice have sung the praises of the JCB PotHole Pro machine.

At a rally last year in Birmingham, Farage entered the stage on one of the repair vehicles and suggested it would be used in Reform-run councils when the party had taken control at local elections.

Describing JCB as “one of the most incredible companies in the world” in March 2025, he said: “This machine can mend potholes at half the cost that currently is being charged by other commercial operators, and aren’t potholes just the perfect symbol of broken Britain?