The color of the swimsuit you choose could save your life or that of a loved one.
Sure, any color suit may look cute hanging on a rack at the store, but some colors — including blues, grays and greens — can essentially disappear underwater, especially if you’re in a lake or ocean. Conversely, a high-visibility, neon-colored suit will stand out underwater in an emergency, leading to quicker detection and a potential rescue.
Brightly colored suits do not replace the need for supervision or flotation aids for children, but they can have an impact when every second counts. Regardless of the color they’re wearing, always keep an eye on children when they are in and around water, and avoid distractions such as cell phones.
When shopping for swimwear this year, go bright and bold.
Watch this video to see what different colored swimsuits look like underwater.







