SEOUL, May 1 (UPI) -- South Korean entertainment giant CJ ENM premiered its AI-hybrid feature film The House this week, presenting the low-budget occult thriller as a test case for how artificial intelligence could help revive a struggling film industry.
The 60-minute film, unveiled Thursday at CGV Yongsan I'Park Mall in Seoul, follows a young woman who can see dead souls after moving into a decrepit apartment building. It is scheduled to be released Friday on CJ ENM's streaming platform TVING.
Taken on its own merits, The House is far from innovative. It scans as a fairly forgettable horror flick, leaning heavily on gloomy atmospherics, digital gore and jump scares in service of a paper-thin story.
But behind the scenes, the film represents a cutting-edge use of fast-evolving technology that dramatically reduces both costs and production time.
CJ ENM said the actors' performances were filmed entirely indoors on a green-screen stage, while every background and visual effect was created with AI, using Google tools including Imagen, Nano Banana and Veo.
