The cinema lights are low and you're cocooned in your seat, ready for the film to transport you to another world. But just as you settle in, you're jolted back to reality.
Audience members around you are scrolling on their phones, talking and munching loudly.
Cinemas do clearly ask everyone not to disturb those around them - through the use of adverts, announcements and signs - but is behaviour getting worse?
I experienced disruption a few weeks ago while watching Ryan Gosling's sci-fi movie, Project Hail Mary, at a cinema in London.
Behind me, someone was translating the film's dialogue in real-time to the person next to them. Elsewhere, a couple of people scrolled on their mobiles, seemingly incapable of focusing on the big screen.
