Nazakat Ali's phone rings in the evening, as it often does now.
The 30-year-old tourist guide in Indian-administered Kashmir answers with the same practised calm every time - yes, it is safe; yes, he will be there; yes, they should come. On the other end are people planning holidays to the stunning Himalayan region, known for its mountains and meadows.
"There is a lot of fear," he says. "We have to convince them that everything is fine."
A year after militants killed 26 people in Pahalgam town - one of the deadliest attacks on tourists in Kashmir in decades - the region's tourism economy has yet to recover.
In the weeks that followed, authorities shut 48 of 87 tourist sites in the region. Visitor numbers fell sharply, from nearly three million in 2024 to under 1.2 million in 2025, according to official data. Some sites have since reopened, but Baisaran meadow - where the killings took place - remains closed.
