When Seen Aromi's memoir documenting the joys of singlehood hit the shelves in early 2024, it became an instant bestseller.
Women young and old, single or married, those with children and without seemed to relish So What if I Love My Single Life!, drawing "second-hand satisfaction" from Seen's confident retorts to unsolicited advice, or finding in it the freedom to be "unapologetically single".
But soon her success encountered a deluge of criticism and hate online, largely from men. They told her she would die lonely, called her selfish, and accused her of "betraying her country".
Embracing female independence and challenging patriarchy has become increasingly dicey in South Korea, where young men have driven a huge backlash against feminism.
Discrimination, harassment and sexual violence against women remain huge challenges, but feminism has become such a polarised term here it is often levelled as a grave charge, inviting witch-hunts online and censure offline.








