The new venture blends trusted content, led by Executive Editor of Forbes Wine, Clive Pursehouse, expert curation and a discovery-driven wine clubForbes WineForbes DesignNEW YORK – April 15, 2026 – Forbes today announced the launch of Forbes Wine, a new premium content vertical and e-commerce initiative designed to extend Forbes’ authority in business, culture and entrepreneurship into the global wine industry. Set to debut in phases throughout 2026, Forbes Wine will combine original coverage, along with formal wine reviews and ratings with a sommelier-led wine club and eCommerce store, offering members access to highly curated selections, expert insights and exclusive experiences. The venture will bring a distinctly Forbes perspective to wine, examining the category through the lens of innovation, leadership, entrepreneurship, sustainability and the evolving global marketplace, while building a direct, subscription‑driven relationship with members. Grounded in the same credibility‑first approach that underpins successful Forbes consumer platforms, the initiative reflects Forbes’ broader strategy to expand into high-engagement consumer businesses that deepen its relationship with audiences.“We’re creating a platform that not only explores the business and culture of wine, but also brings that perspective to life through a premium subscription and eCommerce experience," said Emily Jackson, SVP, Revenue and Consumer Growth, Forbes. “This is about thoughtful curation, essential insights and storytelling, helping members not only drink great wine, but understand why it matters.”Forbes has appointed Clive Pursehouse as Executive Editor, Forbes Wine, and named Stevie Stacionis as Forbes Wine Club Curator. Together, with Cory Baldwin, VP of Forbes Wine, they will lead the vision and curation strategy. As Executive Editor, Forbes Wine, Pursehouse will lead content strategy and team development, shaping coverage that speaks to engaged and curious consumers and wine industry insiders. Pursehouse joins Forbes from Decanter, where he most recently served as North American Editor, overseeing North American wine coverage and contributing reviews, trend reporting and in‑depth regional analysis.“With Forbes Wine there’s an opportunity to rethink how wine is covered and who we’re speaking to,” said Clive Pursehouse. “Forbes Wine isn’t about reinforcing old hierarchies or gatekeeping. It’s about inviting new audiences to the table as we tell smart, inclusive stories that reflect how wine actually functions in today’s world as a business, a cultural force and a reflection of people and places. Forbes is uniquely positioned to pull those threads together, and I am excited forthe opportunity to work with a talented team to bring that to life with Forbes Wine.” Stevie Stacionis, a certified sommelier, writer and hospitality entrepreneur, will oversee the curation and development of the Forbes Wine Club and Shop, shaping selections, storytelling and member experiences across the platform.What’s Next The Forbes Wine content vertical will launch summer 2026 and will feature original content, analysis and expert-driven storytelling alongside scores and reviews. Readers will find vintage reports, the exploration of regions and producers and reporting on evolving trends and styles in wine. Coverage will serve curious consumers seeking a deeper understanding of wine and experienced industry insiders. Complementing the content platform, the Forbes Wine Club & Shop will emphasize discovery, education and access, featuring globally sourced wines from classic regions and grape varieties. A waitlist for the Forbes Wine Club is now open, providing consumers a chance to sign up for early access to Forbes Wine Club before it is released to the general public in June. In addition to a hand-picked selection of classic wines, Forbes Wine Club members will get exclusive perks like entry to members-only digital events, early access to special bottles in the eCommerce shop, exclusive discounts and an annual member gift. Additional details on Forbes Wine’s coverage, consumer-focused products and long‑term roadmap will be announced later this year. To sign up for the Forbes Wine Club waitlist, visit: Forbes WineForbes Wine Club | Join the WaitlistAbout ForbesForbes is an iconic global media brand that has symbolized success for over a century. Fueled by journalism that informs and inspires, Forbes spotlights the doers and doings shaping industries, achieving success and making an impact on the world. Forbes connects and convenes the most influential communities ranging from billionaires, business leaders and rising entrepreneurs to creators and innovators. The Forbes brand reaches more than 140 million people monthly worldwide through its trusted journalism, signature ForbesLive events and 49 licensed local editions in 81 countries.Media Contact:PR@forbes.com