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Starbucks
has launched a beta app in ChatGPT to provide inspiration for customers’ drink orders, the company said Wednesday.
To use the beta app, customers need to enable the Starbucks app through ChatGPT’s app directory and then enter a prompt on the chatbot that includes ”@Starbucks.” While they can customize their orders and even select what location to order from, consumers will need to complete their order on the Starbucks app or website — a key distinction for a company that relies heavily on its loyalty program.
“Over the past year, one thing has become clear: customers aren’t always starting with a menu,” Paul Riedel, Starbucks senior vice president of digital and loyalty, said in a statement. “They’re starting with a feeling... We wanted to meet customers right in that moment of inspiration and make it easier than ever to find a drink that fits.”
