Meta says it has removed adverts by law firms on its social media platforms which seek clients for future lawsuits related to social media addiction.
The Facebook owner has recently lost two large-scale lawsuits, including a landmark trial in California in which a young woman successfully sued Meta and YouTube over her childhood addiction to social media.
In a statement, Meta said: "We will not allow trial lawyers to profit from our platforms while simultaneously claiming they are harmful."
Emily Jeffcott, an attorney for Morgan & Morgan, one of the firms which has placed such adverts, called the move "another example of Meta trying to control the narrative and avoid accountability".
"The resources Meta is devoting to blocking these ads would be better spent improving user safety through functional tools to reduce problematic use and to detect and remove users under age 13," she added.
