Some parents are using a new tactic to quell their child's tantrums. Her name is Jessica.
A new trend of parents calling out the name "Jessica" while their child is having an outburst has gained popularity on TikTok for its apparent effectiveness.
Nearly all of the videos play out in the same way: first, they show a crying toddler. Then, mom or dad starts calling for Jessica, sometimes even pretending to search for the imaginary person.
The response is almost instant – the child stops crying, and in some cases, starts to look for Jessica, too.
While the origins of the trend are unclear, videos of parents using the so-called Jessica trick have flooded social media in recent days, with many noting how successful it is.
