For many businesses their website is a vital shopfront, so losing 140 million visits in a single year would be a big problem.
That's what happened to HubSpot, and the cause was AI.
The company provides sales, marketing and customer service tools for business-to-business companies.
Like many firms, HubSpot, has been hit by a crucial change in the way we search the internet.
"I remember the days when I would search [the web] and there was no good information," says Kipp Bodnar, chief marketing officer at HubSpot.
